Users Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

73% Of Consumers Believe Client Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more genuine which is what the would-be consumers are trying to find. Nearly a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Since the large majority of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Normally, 142 million customers go to Yelp monthly. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

74 Percent Of Local Companies Have At Least One Google Review

One review is far from adequate to improve your website's SERP ranking.

Taking a look at online rankings stats, we learnt that a company needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Corresponding with your customers develops trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.

As you may expect, clients who feel this way are going to invest more cash with a company.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Most Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have an enormous impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

USA Buyers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals check out reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA consumers.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Clients

24% of US shoppers consider reviews as 'very influential'.

To illustrate the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

89% Of Consumers Want To Read Reviews Using Their Cell Phones

Be it via an app or a mobile web browser, people today choose to read reviews on their mobile devices.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Globally

Google is in the lead here, followed by Facebook as a remote second.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Item Reviews About An Item Can Improve Its Conversion Rate By An Incredible 270 Percent

User review stats reveal the purchase probability for a product with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and rating data reveal people value the opinion of peers more than any other content.

Source: Collective Bias