91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the massive effect user ratings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Generally two-thirds of companies have outstanding and awesome scores. Just 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read client reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to focus on clients' recommendations online.

Source: Statuslabs

89% Of Clients Like To Read Reviews Using Their Cell Phones

Be it through an app or a mobile internet browser, everyday people prefer to read reviews on their mobile devices.

Source: Statista

A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Income

Businesses that treat customers fairly usually prosper, review websites help make certain of that.

Source: Statuslabs

If They Were Asked, 77% Of Consumers Would Certainly Leave A Review

More than a 35% would post a review to notify others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would want to post a review to help other individuals with their choice making process.

Source: Podium

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic appeal of a website can just go so far.

Source: Review Trackers

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

A Single Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated material can do wonders in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44 percent boost.

Source: RevLocal

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics position customers' reviews as the most credible source of recommendations. Online reviews usually carry the exact same weight as suggestions from friends and family.

Source: Brightlocal

53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of client reviews stay without a response. That's regrettable, since those businesses are losing clients that way.

Source: Review Trackers

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs