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Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. For that reason, buying decisions are made quickly.
Online reviews are obviously persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star score is the first thing customers see. Still, users take note of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Across The Globe
Google remains in the lead here, followed by Facebook as a remote second.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated material can do wonders in regards to conversions.
A single review can have an enormous influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent increase.
Source: RevLocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
If A Company Deals With Problems Rapidly And Efficiently, 95% Of Dissatisfied Customers Will Return To A Business
Clients do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.
Businesses use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
77% Of Consumers Would Definitely Leave A Review If They Were Asked
More than a 35% would do it to educate others about their client encounter and 24% would rather direct their review to the company itself.
Over a 26% would be willing to submit a review to help other individuals with their decision making process.
Source: Podium
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
One review is far from adequate to improve your website's SERP ranking.
Looking at online rankings data, we learnt that a company requires to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
61 Percent Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Generally 2 out of 3 companies have excellent and great ratings. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'really frequently'.
Source: Trust You