72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how captivating your marketing is, you still need consumer reviews. There is no skirting around it. Clients are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Clients Browse A Businesses Responses To Reviews

Not only do many individuals read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online rankings stats, we learnt that a business needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for a product with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when customers have to select a solution provider.

Source: DemandGenReport

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the enormous effect user rankings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

15 Percent Of Users Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of possible consumers won't even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs