83% Of All Young Consumers Were Asked To Post A Review Recently

Of those invited, 80% of customers did post a review. Overall, businesses have asked 66% of all customers to submit a review on their company.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

67% Of Consumers Say Reviews Are A "Very Important" Factor When Picking A Solution Provider

When consumers have to choose a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

Reviews Published On Twitter Can Improve Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Consumers Might Invest 31% More With A Business That Has Great Reviews

Focus on this fact. The more detailed other users describe your product or service, the more cash you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

89% Of Customers Review A Companies Feedback To Reviews

Not only do most consumers check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Over Half Of Consumers Won't Use A Business If It Has Less Than A 4 Star Rating

This stat is among numerous that show the value of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers happy is more important than ever.

57 percent of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for companies with a best five star ranking.

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made quickly.

Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

89% Of Consumers Prefer To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile web browser, customers prefer to read reviews on their phones.

Source: Statista

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista