One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people know the worth of being informed. User-generated content has an indisputable effect on customers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how captivating your marketing is, you still require consumer reviews. There's no other way around it. Clients are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users pay attention to other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

70% Of Customers Prefer To Discover A Business Via Reviews And Posts, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach too. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

83% Of Clients Do Not Rely On Advertising

The standard channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads select to focus on clients' recommendations online.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those exact same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Consumers Could Invest 31 Percent More With A Business That Has Terrific Reviews

Pay attention to this statistic. The more detailed other users explain your product or service, the more cash you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

89% Of Consumers Want To Read Reviews On Their Smartphones

Be it via an app or a mobile browser, customers choose to read reviews on their mobile phones.

Source: Statista

90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some negative reviews.

Source: Capterra