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A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated material can do miracles in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent increase.
Source: RevLocal
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a unfavorable or average one.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
15 Percent Of Users Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15% of prospective clients will not even think about working with a company they can't discover viewpoints about.
Source: Statuslabs
86% Of Customers Would Consider Composing A Review For A Business
Your customers are your most important resource, and it's not only because of the cash they spend at your business. If you provide an excellent experience, they will be willing to share it.
Source: Brightlocal
If They Were Asked, 77% Of Clients Would Undoubtedly Submit A Review
More than a 35% would leave a review to notify others about their customer experience and 24% would most likely direct their review to the company itself.
Over a 26% would be willing to leave a review to assist other people with their decision making process.
Source: Podium
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star ranking is the first thing consumers see. Still, users pay attention to other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.
Source: Statista
Over Half Of Clients Aged 25-34 Submitted Reviews
According to Statista, the younger generations are clearly the more vocal ones.
Source: Statista
Customers Might Spend 31 Percent More With A Business That Has Terrific Reviews
Take note of this statistic. The better other users explain your service or product, the more cash you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the general appeal of a site can just go so far.
Source: Review Trackers