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Majority Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Score
This stat is one of many that show the value of online scores. Now that news of consumer fulfillment travels this quick, keeping your customers happy is more important than ever.
57 percent of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked just for businesses with an ideal five star score.
Source: Brightlocal
A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Income
Businesses that treat consumers fairly typically succeed, review websites help make certain of that.
Source: Statuslabs
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star rating is the first thing consumers see. Still, users pay attention to other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.
Source: Statista
77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review stats clarify that 63% of customer reviews go on without a response. That's too bad, due to the fact that those companies are losing customers that way.
Source: Review Trackers
60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and rating data reveal people value the opinion of peers more than any other content.
Source: Collective Bias
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70% Of Consumers Choose To Discover A Business Via Reviews And Short Articles, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose a legal representative or a physician.
Young people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
15% Of Clients Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of prospective clients will not even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
73% Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't pleased with ratings alone.
Customer reviews make the stats appear more authentic which is what the would-be customers are trying to find. Practically a third of customers state composed reviews are the only feature that makes them believe the sites' reviews are relevant and helpful.
Source: Fan and Fuel