52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

15 Percent Of Clients Do Not Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of possible clients will not even consider working with a company they can't find opinions about.

Source: Statuslabs

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online scores data, we found out that a business needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Selecting A Solution Provider

Reviews have a huge impact on their decision when consumers have to select a solution provider.

Source: DemandGenReport

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics show the general appeal of a site can only presume when it concerns trust.

Source: Review Trackers

82 Percent Of Consumers Check Out Review Websites Since They Want To Buy A Service Or A Product And Want To Get The Truth About The Businesses Product Or Services.

Review sites are locations that customers go to get the facts about a item, service or business . Due to the fact that they have actually already formed a buying decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Usually, 142 million consumers visit Yelp every month. This is as excellent a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's consumers are smart and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

The Majority Of Individuals Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats place clients' reviews as the most trustworthy source of recommendations. Online reviews normally carry the very same weight as advice from family and friends.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users take notice of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our buying decisions.

According to social reviews data, Facebook affects over half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business.

Source: RevLocal