52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

The Average Review Length Has Become 65% Much Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to select a doctor or an attorney.

Younger people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Only 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

73 Percent Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Nearly a third of customers state composed reviews are the only function that makes them believe the sites' reviews are useful and relevant.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

Over Half Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is among many that illustrate the importance of online ratings. Now that news of client satisfaction travels this quick, keeping your consumers pleased is more crucial than ever.

57 percent of customers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for companies with an ideal five star score.

Source: Brightlocal

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

74% Of Local Companies Have At A Minimum, One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online scores data, we discovered that a business needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies actually use them.

Although we now know why client reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the enormous effect user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Normally, 142 million customers check out Yelp each month. This is as good a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal