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89% Of Shoppers Like To Read Reviews Using Their Smart Devices
Be it via an app or a mobile internet browser, most people prefer to read reviews on their phones.
Source: Statista
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the huge effect user ratings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Google Represents 57.5 Percent Of All Reviews Globally
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
83 Percent Of Customers Do Not Rely On Advertising
The traditional channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust ads select to focus on consumers' recommendations online.
Source: Statuslabs
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the general popularity of a website can only go so far.
Source: Review Trackers
67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
Reviews have an enormous impact on their decision when consumers have to choose a service provider.
Source: DemandGenReport
77% Of Customers Would Certainly Submit A Review If They Were Asked
More than a 35% would submit a review to notify others about their customer encounter and 24% would definitely direct their review to the business itself.
Over a 26% would want to submit a review to help other individuals with their decision making process.
Source: Podium
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our purchasing preferences.
According to social reviews statistics, Facebook affects over half of users' purchase choices.
Facebook reviews statistics expose that 4 out of 5 users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
15% Of Clients Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15% of prospective clients won't even consider doing business with a business they can't find opinions about.
Source: Statuslabs
Over Half Of Customers Aged 25-34 Gave Reviews
According to Statista, the younger generations are unsurprisingly the more opinionated ones.
Source: Statista
Reviews Posted On Twitter Can Grow Sales By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo