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Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270%
User review stats show the purchase probability for a product with five reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
67% Of Consumers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider
When customers need to select a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
The Majority Of Shoppers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are evidently the more opinionated ones.
Source: Statista
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read client reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
If They Were Asked, 77% Of Customers Would Probably Submit A Review
More than a 35% would submit a review to inform others about their client encounter and 24% would undoubtedly direct their review to the business itself.
Over a 26% would be willing to post a review to help other people with their decision making process.
Source: Podium
60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and score data show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
52% Of Consumers Trust A Product More If It Has Negative Reviews Also
We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Reviews Posted On Twitter Can Help Grow Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
91% Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review statistics put clients' reviews as the most credible source of suggestions. Online reviews generally bring the very same weight as advice from loved ones.
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
83 Percent Of Clients Don't Trust Advertising
The traditional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to pay attention to consumers' recommendations online.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Most Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower ranking in fact helps your overall rating.
According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Stats reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista