52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Solitary Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated content can do miracles in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% boost.

Source: RevLocal

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get a clear view of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

98% Of Yelp's Visitors Purchased From A Business They Found On The Website

Usually, 142 million consumers check out Yelp every month. This is as excellent a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same clients are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

Only 6% Of Customers Do Not Trust Customer Reviews At All

According to client review data, a massive 19% of customers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall 2 out of 3 companies have outstanding and awesome rankings. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new car and there are several models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other customers, you quickly choose one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

95% Of Unsatisfied Clients Will Return To A Company If A Business Manages To Fix Problems Quickly And Efficiently

Clients do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat clients well usually succeed, review websites help ensure of that.

Source: Statuslabs

Reviews Posted On Twitter Can Grow Revenues By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista