Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new automobile and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to pick a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Only 6 Percent Of Customers Don't Trust Consumer Reviews At All

According to consumer review stats, a tremendous 19 percent of consumers always rely on online reviews and never ever a buy without reading reviews initially.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US buyers consider reviews as 'very influential'.

To illustrate the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking in fact helps your overall rating.

According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

89% Of Customers Want To Read Reviews On Their Mobile Phones

Be it via an app or a mobile internet browser, clients prefer to read reviews on their cell phones.

Source: Statista

72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

No matter how captivating your marketing is, you still require client reviews. There is no way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a legal representative or a physician.

Younger people (age 18-35) are much more inclined to employ a professional based upon online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

70% Of Consumers Choose To Learn About A Business Via Posts And Reviews, Instead Of Ads

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally 2 out of 3 businesses have excellent and outstanding rankings. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

89% Of Customers Read A Companies Feedback To Reviews

Not only do the majority of individuals check out the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Consumers Might Spend 31 Percent More With A Business That Has Great Reviews

Take notice of this statistic. The more detailed other users explain your services or product, the more money you can charge and customer review statistics reveal to us precisely how much more.

Source: Martech Zone

67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have an enormous impact on their decision when consumers have to pick a service provider.

Source: DemandGenReport