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95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
70% Of Customers Prefer To Discover A Business Through Posts And Reviews, Rather Than Advertisements
Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
73 Percent Of Customers Think Client Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the stats appear more genuine which is what the prospective clients are looking for. Almost a 3rd of customers state written reviews are the only feature that makes them think the sites' reviews are pertinent and beneficial.
Source: Fan and Fuel
60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With men being two times as likely to be influenced than women.
Reviews and score data show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
88% Of Executives View Reputation Risk As A Leading Business Problem
Reputation management stats indicate a company's reputation doesn't impact simply the consumers. Potential employees also take a look at ratings and read reviews.
Source: Deloitte
90 Percent Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
The Typical Review Length Has Gotten 65% Much Shorter Since 2010
These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
89% Of Consumers Browse A Businesses Replies To Reviews
Not only do many shoppers check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
USA Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US clients.
Source: Statista
Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Because the vast bulk of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra