89% Of Individuals Like To Read Reviews On Their Mobile Devices

Be it through an app or a mobile browser, individuals prefer to read reviews on their smart phones.

Source: Statista

Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Since the large majority of customers read reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

89% Of Customers Review A Businesses Replies To Reviews

Not only do the majority of consumers read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Certainly Give A Review

More than a 35% would post a review to inform others about their consumer experience and 24% would likely direct their review to the company itself.

Over a 26% would want to leave a review to help other people with their choice making process.

Source: Podium

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats put clients' reviews as the most credible source of suggestions. Online reviews typically bring the same weight as suggestions from family and friends.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

If A Company Handles Problems Rapidly And Efficiently, 95% Of Unsatisfied Customers Will Go Back To A Business

Customers do not expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

90 Percent Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat consumers well typically prosper, review sites help make sure of that.

Source: Statuslabs

USA Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different aspects of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

86 Percent Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra