Reviews Published On Twitter Can Increase Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

73% Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with scores alone.

Client reviews make the stats appear more authentic which is what the potential customers are looking for. Nearly a 3rd of consumers say composed reviews are the only feature that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly select one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Customers Choose To Discover A Business Through Reviews And Articles, Rather Than Advertisements

Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review statistics reveal the general popularity of a site can only go so far when it pertains to trust.

Source: Review Trackers

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact utilize them.

Although we now understand why customer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

Visitors Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying choices are made quickly.

Online reviews are obviously convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

15% Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of prospective customers won't even think about doing business with a business they can't find opinions about.

Source: Statuslabs

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Given that the large bulk of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

86% Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

Customers Might Invest 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The more detailed other users explain your service or product, the more cash you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still require consumer reviews. There's no way around it. Customers are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Corresponding with your consumers builds their trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you might anticipate, customers who feel this way are happy to spend more cash with a company.

Source: Statuslabs