53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

90 Percent Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require consumer reviews. There's no other way around it. Consumers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

A Lot Of Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'extremely frequently'.

Source: Trust You

89% Of Consumers Browse A Companies Responses To Reviews

Not only do the majority of individuals check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews

Staying connected with your clients creates trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.

As you may expect, clients who feel this way are going to spend more money with a company.

Source: Statuslabs

15 Percent Of People Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of possible clients will not even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs

74 Percent Of Local Businesses Have At Least One Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online scores data, we discovered that a company requires to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

More Than Half Of Shoppers Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review statistics show that 63% of consumer reviews remain without a reply. That's regrettable, because those companies are losing customers that way.

Source: Review Trackers

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

Google Accounts For 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers