The Majority Of Customers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Staying connected with your clients builds their trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

70% Of Consumers Prefer To Discover A Business By Means Of Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

83 Percent Of Consumers Don't Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements select to focus on customers' suggestions online.

Source: Statuslabs

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact utilize them.

Although we now know why client reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and score data show people value the viewpoint of peers more than any other material.

Source: Collective Bias

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million consumers visit Yelp monthly. If you haven't claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the massive effect user ratings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally 2 out of 3 companies have outstanding and awesome rankings. Just 5% of businesses have a score listed below three stars.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks