Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Customer reviews make the stats appear more genuine which is what the prospective customers are looking for. Nearly a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'really frequently'.

Source: Trust You

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the massive effect user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically two thirds of businesses have good and exceptional ratings. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

74 Percent Of Local Companies Have At A Minimum, One Google Review

One review is far from adequate to improve your website's SERP ranking.

Looking at online scores stats, we found out that a company requires to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually use them.

Although we now understand why customer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

Just 6 Percent Of Customers Don't Rely On Client Reviews At All

According to client review statistics, a massive 19% of consumers always trust online reviews and never ever a purchase without checking out reviews initially.

Source: Statista

More Than Half Of Consumers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new automobile and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you manage to pick one that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

If A Company Manages To Solve Issues Rapidly And Effectively, 95% Of Disappointed Customers Will Return To A Company

Consumers don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there is absolutely nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals know the value of being informed. User-generated content has an indisputable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the same weight as suggestions from family and friends.

Source: Brightlocal

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have a massive impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% increase.

Source: RevLocal