A Lot Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95% Of Unhappy Clients Will Return To A Business If A Company Manages To Resolve Problems Rapidly And Effectively

Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there is absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

More Than Half Of Consumers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista

90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

83% Of All Young Customers Were Invited To Post A Review Recently

Of those asked, 80% of consumers did submit a review. Overall, companies have actually asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

The Typical Review Length Has Gotten 65% Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

If They Were Asked, 77% Of Consumers Would Likely Give A Review

More than a 35% would do it to educate others about their client encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Company

This stat is among many that illustrate the importance of online ratings. Now that news of consumer satisfaction travels this quick, keeping your clients delighted is more important than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for organizations with a perfect five star score.

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Buying decisions are made rapidly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and rating data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Reviews Published On Twitter Can Help Boost Online Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo