89% Of Buyers Want To Read Reviews On Their Smartphones

Be it by means of an app or a mobile internet browser, people young and old choose to read reviews on their phones.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Only 6 Percent Of Customers Do Not Trust Customer Reviews At All

According to client review stats, a tremendous 19% of customers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat customers well normally succeed, review websites help make certain of that.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Represents 57.5% Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

15 Percent Of Buyers Do Not Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential clients won't even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and score stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics reveal the basic appeal of a website can only presume when it pertains to trust.

Source: Review Trackers

83 Percent Of Clients Don't Trust Advertising

The conventional channels to reach clients aren't as influential as they used to be. Most users who no longer trust ads pick to take note of customers' recommendations online.

Source: Statuslabs

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When consumers need to pick a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

83% Of All Younger Buyers Were Invited To Submit A Review Recently

Of those asked, 80% of consumers did submit a review. In general, companies have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually utilize them.

Although we now know why consumer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider