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53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's consumers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Profits
Businesses that treat customers fairly usually flourish, review websites help make sure of that.
Source: Statuslabs
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful people know the value of being informed. User-generated material has an unassailable influence on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with ratings alone.
Written reviews make the statistics appear more authentic which is what the potential consumers are searching for. Nearly a third of customers say composed reviews are the only function that makes them think the websites' reviews are relevant and beneficial.
Source: Fan and Fuel
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read client reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
83% Of Clients Do Not Rely On Advertising
The conventional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements choose to pay attention to customers' recommendations online.
Source: Statuslabs
More Than Half Of Individuals Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are reportedly the more vocal ones.
Source: Statista
91% Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most reliable source of suggestions. Online reviews normally carry the exact same weight as advice from friends and family.
Source: Brightlocal
30% Of Clients Feel Positive About A Company Which Responds To Online Reviews
Communicating with your customers builds their trust. Even something like reacting to their comments and reviews can make them feel valued.
As you might anticipate, clients who feel this way are happy to invest more money with a business.
Source: Statuslabs
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to purchase a new car and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.
With the help of other customers, you quickly pick one that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs