Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

Positive Reviews Encourage 68% Of Customers To Choose Local Businesses

Given that the vast majority of consumers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing consumers see. Still, users take note of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

Since They Desire To Acquire A Service Or An Item And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Go To Review Websites.

Review sites are places that people go to get the truth about a service, business or item . Users come because they have already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

67% Of Customers Say Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have a huge effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really use them.

Although we now know why consumer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Buyers Want To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile web browser, customers choose to read reviews on their cell phones.

Source: Statista

72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how attractive your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out much more reviews to get a clear view of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal

Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

83 Percent Of Clients Do Not Trust Advertising

The standard channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to focus on clients' suggestions online.

Source: Statuslabs

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal