67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have an enormous impact on their decision when customers have to pick a solution provider.

Source: DemandGenReport

Over Half Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is one of lots of that highlight the significance of online scores. Now that news of customer fulfillment travels this fast, keeping your clients pleased is more important than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for companies with an ideal five star score.

Source: Brightlocal

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats put clients' reviews as the most trustworthy source of suggestions. Online reviews usually bring the very same weight as suggestions from family and friends.

Source: Brightlocal

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

Irrespective of how captivating your marketing is, you still require client reviews. There's no way around it. Consumers are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

The Average Review Length Has Become 65% Much Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new car and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other people, you quickly choose a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews World-wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Because the large majority of consumers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Consumers Browse A Companies Feedback To Reviews

Not only do a lot of customers read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

More Than Half Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Overall 2 out of 3 companies have exceptional and great ratings. Just 5% of companies have a score listed below 3 stars.

Source: Brightlocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal