Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated content has an unassailable impact on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.

Source: Review Trackers

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Typically, 142 million consumers check out Yelp monthly. This is as great a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat clients well typically prosper, review sites help make certain of that.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Only 6% Of Customers Don't Trust Client Reviews At All

According to consumer review data, a tremendous 19% of consumers constantly rely on online reviews and never ever a buy without checking out reviews first.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our buying preferences.

According to social media reviews statistics, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

82 Percent Of Customers Go To Review Websites Due To The Fact That They Want To Purchase A Service Or A Product And Wish To Get The Truth About The Businesses Services And Products.

Review sites are locations that people go to get the facts about a business, product and services . Since they have currently formed a buying decision, users come. The majority of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

83% Of All Younger Customers Were Asked To Leave A Review Recently

Of those asked, 80% of customers did give a review. Overall, companies have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Across The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Customers

24% of US consumers consider reviews as 'extremely influential'.

To show the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

70 Percent Of Consumers Choose To Find Out About A Business Through Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

More Than Half Of People Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista