Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact make use of them.

Although we now understand why consumer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those very same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats show a business's reputation doesn't affect just the consumers. Prospective employees also take a look at scores and take a look at reviews.

Source: Deloitte

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

Reviews Posted On Twitter Can Increase Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Positive Reviews Motivate 68% Of Consumers To Use A Local Business

Considering that the vast majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz