52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated material has an unassailable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

US Shoppers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

When people read reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review stats show that 63% of customer reviews remain without a reply. That's regrettable, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users take note of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick an attorney or a physician.

Younger people (age 18-35) are much more inclined to hire a professional based upon online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Considering that the vast majority of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you offer them an excellent experience.

Source: Brightlocal

74% Of Regional Companies Have At Least 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online ratings data, we found out that a business needs to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. However, they recognize the huge impact user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Posted On Twitter Can Boost Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new vehicle and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly select one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs