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US Shoppers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
When individuals read reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA customers.
Source: Statista
Just 6% Of Consumers Do Not Trust Client Reviews At All
According to consumer review statistics, a whopping 19% of customers always rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
Over Half Of Individuals Aged 25-34 Submitted Reviews
According to Statista, the younger generations are evidently the more vocal ones.
Source: Statista
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
74% Of Local Companies Have At Least 1 Google Review
One review is far from enough to enhance your site's SERP ranking.
Looking at online ratings statistics, we learnt that a business needs to have an average of 40 reviews before users "Award" it with a star.
Source: Brightlocal
Software Reviews Influence Over 98% Of All Purchasers
18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
89% Of Customers Review A Businesses Feedback To Reviews
Not only do many clients read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.
Source: Brightlocal
Consumers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, purchasing decisions are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall two thirds of businesses have exceptional and good scores. Just 5% of companies have a score below three stars.
Source: Brightlocal
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact use them.
Although we now know why customer reviews are so effective, many businesses apparently don't.
Source: LsaInsider
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to pick an attorney or a doctor.
Younger people (age 18-35) are even more likely to employ an expert based upon online reviews. Only 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management stats suggest a business's reputation doesn't impact just the consumers. Potential employees likewise take a look at scores and take a look at reviews.
Source: Deloitte
70 Percent Of Customers Prefer To Discover A Business By Means Of Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best way to find the truth about a service or product.
Source: Statuslabs