95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'always' or 'really often'.

Source: Trust You

60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and score data show people value the viewpoint of peers more than any other material.

Source: Collective Bias

77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Because the vast majority of customers check out reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Consumers Feel Positive About A Business Which Answers Online Reviews

Corresponding with your clients creates trust. Even something as simple as reacting to their reviews and comments can make them feel valued.

As you may expect, clients who feel this way are happy to invest more money with a company.

Source: Statuslabs

73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the would-be consumers are trying to find. Practically a 3rd of consumers say composed reviews are the only feature that makes them believe the sites' reviews are relevant and useful.

Source: Fan and Fuel

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

A Lot Of Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics show that 63% of consumer reviews stay without a reaction. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz