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When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
73 Percent Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings
Online review statistics make it clear people aren't pleased with scores alone.
Customer reviews make the stats appear more genuine which is what the prospective customers are looking for. Nearly a third of consumers state composed reviews are the only function that makes them think the websites' reviews are pertinent and helpful.
Source: Fan and Fuel
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also affect our buying preferences.
According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.
Facebook reviews stats expose that 4 out of five users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
70 Percent Of Customers Choose To Find Out About A Business Through Reviews And Short Articles, Instead Of Advertisements
Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs
70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews
Corresponding with your customers builds their trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.
As you might anticipate, clients who feel this way are going to invest more cash with a company.
Source: Statuslabs
A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Profits
Businesses that treat customers honorably generally flourish, review websites help make certain of that.
Source: Statuslabs
Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, purchasing choices are made rapidly.
Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista