Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Positive Reviews Encourage 68% Of Customers To Choose Local Businesses

Given that the large majority of customers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86 Percent Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they invest at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats show the general popularity of a website can just presume when it comes to trust.

Source: Review Trackers

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

When consumers need to choose a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Because They Want To Buy An Item Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82% Of Customers Check Out Review Sites.

Review sites are places that customers go to get the truth about a service, product or business. Since they have already formed a buying decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact utilize them.

Although we now understand why consumer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

Online Item Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270%

User review statistics reveal the purchase likelihood for an item with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs