83% Of Clients Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads choose to take notice of consumers' suggestions online.

Source: Statuslabs

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat consumers honorably usually succeed, review sites help make sure of that.

Source: Statuslabs

Over Half Of Customers Will Not Use A Company If It Has Less Than A 4 Star Ranking

This stat is one of numerous that show the value of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57 percent of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for organizations with a best five star rating.

Source: Brightlocal

72 Percent Of Clients Won't Take Action Before They Read Some Reviews

Regardless of how captivating your marketing is, you still need client reviews. There is no skirting around it. Clients are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

American Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals check out reviews, they focus on different aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

83% Of All Younger People Were Invited To Give A Review Recently

Of those invited, 80% of customers did leave a review. In general, companies have actually asked 66% of all consumers to post a review on their business.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Since the vast majority of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they spend at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats prove that 63% of consumer reviews stay without a response. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.

Source: Review Trackers