Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually utilize them.

Although we now understand why consumer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

15% Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of possible customers will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

The Majority Of Customers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online rankings statistics, we learnt that a company needs to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

90 Percent Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

USA Buyers View "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US consumers.

Source: Statista

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review statistics show the basic appeal of a site can just presume when it pertains to trust.

Source: Review Trackers

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Considering that the large bulk of customers check out reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a legal representative or a doctor.

Younger people (age 18-35) are a lot more likely to employ an expert based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73 Percent Of Customers Think Customer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't pleased with scores alone.

Client reviews make the statistics appear more genuine which is what the would-be customers are searching for. Nearly a third of customers say composed reviews are the only function that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel