60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and score data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for an item with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

15% Of People Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of potential customers will not even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

70 Percent Of Customers Choose To Learn About A Business Via Reviews And Short Articles, Instead Of Ads

Ads are all well and good, however it's worth trying a different approach too. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management statistics show a company's reputation doesn't impact simply the clients. Prospective employees also look at rankings and read reviews.

Source: Deloitte

83% Of Clients Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to focus on consumers' suggestions online.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

Favorable Reviews Motivate 68% Of Consumers To Use A Local Business

Given that the large majority of consumers check out reviews, you would want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Customers Want To Read Reviews On Their Cell Phones

Be it via an app or a mobile browser, individuals choose to read reviews on their mobile phones.

Source: Statista

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone