91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Online Product Reviews About An Item Can Boost Its Conversion Rate By An Unprecedented 270%

User review statistics reveal the purchase possibility for an item with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats show the general popularity of a site can just go so far when it pertains to trust.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Clients Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to focus on customers' suggestions online.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new automobile and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically 2 out of 3 businesses have exceptional and awesome ratings. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Visitors Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone