70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read much more reviews to get a clear view of how the business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose an attorney or a doctor.

Younger people (age 18-35) are much more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

73% Of Consumers Think Written Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Nearly a 3rd of customers say written reviews are the only feature that makes them think the sites' reviews are pertinent and useful.

Source: Fan and Fuel

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website

Usually, 142 million customers visit Yelp each month. This is as excellent a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

People Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing choices are made rapidly.

Online reviews are obviously persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Because the huge bulk of customers read reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Majority Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews usually bring the very same weight as suggestions from loved ones.

Source: Brightlocal

72% Of Customers Will Not Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still need consumer reviews. There is no way around it. Customers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review stats reveal the purchase probability for an item with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

The Typical Review Length Has Gotten 65% Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

89% Of Clients Browse A Businesses Feedback To Reviews

Not only do a lot of clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal