83 Percent Of Clients Don't Trust Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads select to take notice of clients' recommendations online.

Source: Statuslabs

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our purchasing decisions.

According to social reviews stats, Facebook impacts over half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have an enormous impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

More Than Half Of Individuals Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

Google Represents 57.5% Of All Reviews Across The Globe

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

15% Of Visitors Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential customers will not even consider doing business with a business they can't find opinions about.

Source: Statuslabs

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

72% Of Consumers Won't Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still need client reviews. There is no skirting around it. Clients are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

Consumers Might Invest 31% More With A Business That Has Fantastic Reviews

Take notice of this statistic. The more detailed other users describe your product and services, the more money you can charge and consumer review statistics show us exactly how much more.

Source: Martech Zone

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read many more reviews to get an idea of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal