63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general appeal of a site can just presume when it concerns trust.

Source: Review Trackers

30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews

Staying connected with your customers establishes trust. Even something as simple as responding to their reviews and remarks can make them feel appreciated.

As you may anticipate, clients who feel this way are ready to spend more cash with a business.

Source: Statuslabs

Online Item Reviews About A Product Can Amplify Its Conversion Rate By An Incredible 270 Percent

User review stats show the purchase likelihood for an item with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

Clients Might Invest 31 Percent More With A Business That Has Great Reviews

Pay attention to this fact. The more detailed other users describe your services or product, the more money you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

95% Of Disappointed Consumers Will Return To A Company If A Company Manages To Resolve Issues Quickly And Effectively

Customers don't expect you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Software Reviews Influence Over 98% Of All Buyers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you manage to pick one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

72% Of Customers Won't Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still require client reviews. There is no way around it. Clients are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read many more reviews to get a clear view of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats position clients' reviews as the most reliable source of suggestions. Online reviews generally carry the very same weight as advice from loved ones.

Source: Brightlocal

Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business

Because the vast bulk of customers check out reviews, you'd want yours to be enticing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying decisions are made quickly.

Online reviews are certainly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone