63.6% Of Customers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review statistics reveal the general popularity of a website can just go so far when it pertains to trust.

Source: Review Trackers

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Only 6% Of Customers Don't Trust Consumer Reviews At All

According to customer review stats, a massive 19 percent of customers always trust online reviews and never a buy without reading reviews first.

Source: Statista

72% Of Customers Won't Take Action Before They Check Out Some Reviews

Regardless of how attractive your marketing is, you still need customer reviews. There is no way around it. Clients are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other customers, you quickly select one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

90 Percent Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

Reviews Posted On Twitter Can Increase Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your customers develops trust. Even something as simple as responding to their reviews and remarks can make them feel appreciated.

As you may anticipate, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to choose a lawyer or a medical professional.

Younger people (age 18-35) are a lot more inclined to hire an expert based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get a clear view of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'really often'.

Source: Trust You

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact make use of them.

Although we now understand why consumer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online ratings stats, we discovered that a business requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Majority Of Consumers Will Not Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is among lots of that highlight the importance of online scores. Now that news of customer satisfaction travels this fast, keeping your customers happy is more vital than ever.

57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for services with a perfect five star ranking.

Source: Brightlocal