Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read many more reviews to get an idea of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Over Half Of Individuals Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review stats reveal the purchase possibility for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

No matter how alluring your marketing is, you still require customer reviews. There's no skirting around it. Consumers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

83% Of All Young Shoppers Were Invited To Leave A Review Recently

Of those asked, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all customers to give a review on their company.

Source: Brightlocal

Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made quickly.

Online reviews are obviously persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a lawyer or a doctor.

Young people (age 18-35) are even more likely to work with a professional based on online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Company

This stat is one of numerous that highlight the value of online scores. Now that news of consumer fulfillment travels this fast, keeping your customers happy is more crucial than ever.

57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for businesses with an ideal five star score.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those exact same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

If A Business Manages To Fix Issues Rapidly And Effectively, 95% Of Unhappy Clients Will Go Back To A Company

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there is nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

67% Of Customers Suggest Reviews Are A "Very Important" Factor When Picking A Service Provider

When consumers have to select a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport