67% Of Customers Say Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

When clients have to select a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and ranking statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and scores, did you understand that 81 percent of customers will pay more for an item with reviews and those same customers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the worth of being informed. User-generated material has an indisputable impact on customers.

They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

72% Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still need customer reviews. There is no way around it. Clients are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Many Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower ranking really helps your overall score.

According to consumer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

American Consumers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals check out reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

77% Of Customers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would submit a review to inform others about their customer encounter and 24% would definitely direct their review to the company itself.

Over a 26% would want to submit a review to help other individuals with their choice making process.

Source: Podium

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Income

Businesses that treat customers fairly normally prosper, review websites help ensure of that.

Source: Statuslabs

89% Of Consumers Read A Businesses Feedback To Reviews

Not only do many shoppers read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

If A Business Makes An Effort To Resolve Problems Quickly And Effectively, 95% Of Unsatisfied Customers Will Go Back To A Business

Clients don't expect you to be perfect. When things go wrong, they do anticipate you to resolve things. If there is absolutely nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday