83 Percent Of Clients Don't Trust Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to take notice of clients' recommendations online.

Source: Statuslabs

74% Of Local Businesses Have At Least 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online scores stats, we discovered that a business requires to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have a huge effect on their decision when customers have to select a solution provider.

Source: DemandGenReport

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Communicating with your clients develops trust. Even something like responding to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are happy to spend more money with a business.

Source: Statuslabs

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Articles, Rather Than Ads

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

Software Application Reviews Impact Over 98% Of All Buyers

18% of software application buyers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Considering that the large bulk of customers read reviews, you would want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

A Single Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated content can do miracles in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal