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88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Data reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.
Source: Martech Zone
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Buyers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, buying choices are made rapidly.
Online reviews are clearly persuasive, yet marketers have not always come to value the power of them.
Source: Martech Zone
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review statistics show the general appeal of a website can only presume when it pertains to trust.
Source: Review Trackers
Google Represents 57.5% Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
52% Of Consumers Trust A Product More If It Has Negative Reviews Also
We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some unfavorable reviews.
Source: Capterra
70 Percent Of Consumers Prefer To Learn About A Business Through Short Articles And Reviews, Rather Than Ads
Ads are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review statistics put customers' reviews as the most credible source of suggestions. Online reviews typically bring the same weight as guidance from family and friends.
Source: Brightlocal
98% Of Yelp's Browsers Bought From A Business They Discovered On The Website
Normally, 142 million customers visit Yelp each month. This is as great a time as any if you have not claimed your free Yelp business page.
Source: RevLocal
A Lot Of Popular Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower ranking really helps your overall score.
According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center