53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the massive effect user scores have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million consumers go to Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

83% Of Customers Don't Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust ads pick to take note of clients' suggestions online.

Source: Statuslabs

More Than Half Of People Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista

73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with ratings alone.

Written reviews make the stats appear more authentic which is what the would-be consumers are searching for. Nearly a 3rd of customers say composed reviews are the only feature that makes them believe the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the basic popularity of a website can only go so far when it concerns trust.

Source: Review Trackers

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

83% Of All Young Clients Were Invited To Leave A Review Recently

Of those invited, 80% of clients did post a review. Overall, businesses have asked 66% of all clients to give a review on their business.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Consumers Might Invest 31% More With A Business That Has Fantastic Reviews

Pay attention to this statistic. The better other users describe your product and services, the more money you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

A Lot Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower rating really helps your overall rating.

According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

77% Of Customers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would post a review to advise others about their consumer encounter and 24% would rather direct their review to the business itself.

Over a 26% would want to give a review to help other individuals with their choice making process.

Source: Podium

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers