98% Of Yelp's Site Visitors Bought From A Business They Found On The Site

Typically, 142 million customers go to Yelp monthly. This is as great a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our buying preferences.

According to social media reviews statistics, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are most likely to trust a local business.

Source: RevLocal

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an unassailable impact on customers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

15% Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of potential clients will not even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews

Staying connected with your consumers establishes trust. Even something as basic as reacting to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are happy to spend more money with a business.

Source: Statuslabs

60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and ranking statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

The Majority Of Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower ranking actually helps your overall score.

According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Reviews Posted On Twitter Can Help Grow Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews

Online review statistics show that 63% of client reviews remain without a reaction. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats reveal the general popularity of a website can only go so far when it concerns trust.

Source: Review Trackers

70 Percent Of Customers Choose To Learn About A Business Through Reviews And Articles, Rather Than Advertisements

Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are several models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you quickly choose a model that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs