Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses really use them.

Although we now know why consumer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To show the significance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those very same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the huge effect user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Software Reviews Influence Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Google Accounts For 57.5% Of All Reviews All Over The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Keeping in touch with your clients establishes trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are going to spend more cash with a company.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Positive Reviews Encourage 68% Of Customers To Use A Local Business

Considering that the huge majority of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two thirds of businesses have outstanding and awesome scores. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users take notice of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

Reviews Published On Twitter Can Help Increase Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

72% Of Customers Won't Take Action Unless They Check Out Some Reviews

No matter how attractive your marketing is, you still need customer reviews. There is no other way around it. Consumers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a average or negative one.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management stats show a company's reputation doesn't affect just the clients. Prospective employees also look at scores and read reviews.

Source: Deloitte