Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually make use of them.

Although we now know why consumer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

If They Were Asked, 77% Of Clients Would Probably Post A Review

More than a 35% would submit a review to educate others about their client experience and 24% would rather direct their review to the company itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users take note of other elements also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Choosing A Service Provider

When consumers have to choose a service provider, reviews have a huge impact on their decision.

Source: DemandGenReport

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

If A Business Makes An Effort To Resolve Problems Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Return To A Business

Consumers don't expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Because the huge bulk of customers read reviews, you'd want yours to be enticing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews

Online review statistics reveal that 63% of client reviews go on without a reply. That's too bad, since those companies are losing customers that way.

Source: Review Trackers

Software Reviews Influence Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and score data show people value the opinion of peers more than any other material.

Source: Collective Bias