Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online ratings data, we found out that a business needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those very same customers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

Online Item Reviews About An Item Can Amplify Its Conversion Rate By An Incredible 270 Percent

User review stats show the purchase possibility for an item with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

90% Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

53% Of Customers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review statistics clarify that 63% of client reviews remain without a response. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

70 Percent Of Customers Choose To Discover A Business Via Reviews And Posts, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

If A Business Takes Care Of Problems Quickly And Effectively, 95% Of Disappointed Customers Will Return To A Company

Customers do not expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there's nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general popularity of a website can just go so far.

Source: Review Trackers

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated material has an unassailable effect on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Most Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

15% Of People Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of prospective clients will not even consider doing business with a business they can't find opinions about.

Source: Statuslabs

Customers Could Spend 31% More With A Business That Has Terrific Reviews

Focus on this fact. The more detailed other users describe your product or service, the more money you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone