Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44% increase.

Source: RevLocal

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase possibility for an item with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Client reviews make the statistics appear more genuine which is what the potential customers are searching for. Almost a third of customers say written reviews are the only function that makes them think the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

15% Of Visitors Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of prospective clients will not even think about doing business with a business they can't find opinions about.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

60% Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and score data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

86% Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they invest at your business. They will be willing to share it if you provide them a good experience.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'really frequently'.

Source: Trust You

The Average Review Length Has Actually Become 65% Shorter Since 2010

Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall two-thirds of companies have exceptional and good ratings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the huge impact user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc